South Asian Urban Digital Engagement

With more than 314 million active Facebook users in India, people are looking to social media to answer their most profound life questions, such as “What is my purpose?” “Who should I marry?” “How do I handle depression?” “What meaning does my life have?” With such a large percentage of social media users living in urban mega-cities, a team of long-term workers wants to offer them a better solution than what the world provides. They want to offer them the living hope of Jesus Christ through a digital engagement strategy that shares gospel-centered media content via social media. Your gift will create gospel content and fund online ad campaigns that offer one-on-one gospel-centered conversations with those who want to know more. Through these conversations, the team of workers and national partners can identify those genuinely seeking answers and help them on their journey toward Christ.
Your partnership will enable the gospel to go out to thousands of people who wouldn’t otherwise encounter the gospel and believers who are ready to share the good news of Christ. Join the exciting work God is doing through this digital strategy to seek and find South Asians who want answers to ultimate questions and are primed to encounter the gospel online!