‘Walk Right Into Their Lives’ — Digital Engagement

In massive urban centers where physical doors are shut and college campuses are closed, digital engagement allows missionaries to walk right into people’s lives. Recognizing that individuals consume vast amounts of information on their devices, IMB strategies use targeted social media to intersect with real-world problems like addiction, chronic illness, and broken marriages. These online advertisements provide an entry point that transitions digital curiosity into face-to-face gospel conversations. The Great Pursuit meets people where they are—pray for the continued success of digital evangelism.