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Who Am I ?

★ World Cup · 2026

Millions Will Ask “Who Am I?”

You Know the Truth. Help the World Hear It.

It doesn’t matter what you do or where you’re from. You, along with earth’s 8 billion people, have asked yourself, “WHO AM I?”

Explore the Opportunity

The Story

The question is universal.
The answer is not.

Who am I? It’s the question behind every search for meaning, every crisis of identity, every quiet moment of doubt. For more than half the world, the Gospel remains unheard. And it’s the only answer that truly satisfies.

The Who Am I campaign changes that. Through the world’s biggest stages, like the World Cup, we are bringing the Gospel to billions so they can hear that God knows their identity. He created them, loves them, has a purpose for them, and wants to have a close relationship with them.

That’s where you come in. The World Cup brings billions of people together in one moment. You can be part of making sure they don’t leave without hearing the answer.

Our Approach

Believers on the ground
connecting people.

Our short-term mission teams fly to the host cities to meet long-term, established IMB strategies. We place our volunteers at distribution points like transit hubs and fan zones to engage people in conversations about their faith. Local believers are already in place to carry those conversations forward, long after the final whistle.

  • World Cup fans are presented with a question: Who am I? It meets them where they are — in stadiums, transit hubs, fan zones, and online — opening a door to a deeper conversation about identity, purpose, and faith.

  • Missionaries on the ground and digital responders follow up with everyone who wants to know more. No pressure, no script — just a real person ready to share the gospel and listen.

  • New believers are connected to local churches for discipleship that lasts a lifetime. The tournament ends; the mission doesn’t. Every connection made points toward a community that will carry it forward.

The world is gathering. More than half don’t know Jesus.
—

The World Cup doesn’t just bring the best teams together. It brings the nations, and with them, one of the greatest evangelism opportunities of our generation.

48
Countries represented at the World Cup
5B+
Projected viewers worldwide
56%
Of people worldwide who do not yet know Jesus

Something big is happening. You can be a part of it.

The gospel doesn’t spread without people like you who make it possible. Your gift funds missionaries, digital outreach, and the local church partnerships that turn this moment into a lifetime of faith.

Pray

Pray for open doors, gospel conversations, digital responders, missionaries, and people who will hear about Jesus during the World Cup.

Pray With Us

Give

Support missionaries, gospel tools, digital response, and follow-up efforts that help people hear and respond to the good news of Jesus.

Give Now

Hear It For Yourself

Curious about Jesus? Asking “Who Am I?” Start a conversation today. No pressure. No script. Just a real person ready to listen.

Hear About The Gospel